Team India New Sponsor: The Indian cricket team has officially found its new jersey sponsor after playing without one during the Asia Cup 2025. Apollo Tyres has replaced Dream11 as the official jersey sponsor of Team India. This sponsorship marks a major shift in the commercial landscape of Indian cricket and ensures significant financial gains for the Board of Control for Cricket in India (BCCI).
On This Page
Team India New Sponsor 2025
- Dream11’s Exit
Dream11 was previously the official jersey sponsor, having replaced Byju’s in 2023 with a three-year deal worth ₹358 crore. However, the contract was terminated early after the Indian government banned all forms of betting and real-money gaming app promotions, which directly impacted Dream11’s eligibility. - BCCI’s New Tender Process
In September 2025, BCCI invited fresh bids for the team’s lead sponsorship rights. Certain categories, such as gaming, betting, crypto, and tobacco, were barred from participating in the bidding process. - Other Interested Brands
Reports suggest companies like Canva and Birla Opus Paints expressed interest but did not actively participate in the bidding process.
Key Details of the Apollo Tyres Deal
| Aspect | Details |
|---|---|
| Sponsor | Apollo Tyres |
| Deal Duration | Until March 2028 |
| Per Match Value | ₹4.5 crore (higher than Dream11’s ₹4 crore per match) |
| Total Deal Value | Around ₹579 crore |
| Match Coverage | 121 bilateral matches + 21 ICC matches |
| Teams Covered | Both men’s and women’s national teams, across all formats |
Why This Deal is Significant
1. Financial Uplift
Apollo Tyres will pay ₹4.5 crore per match, compared to Dream11’s ₹4 crore, giving BCCI a higher overall revenue stream.
2. Policy Impact
With the ban on gaming and betting sponsors, Apollo Tyres represents a “safe” and government-compliant partner for BCCI.
3. Wider Brand Visibility
As the sponsor for both men’s and women’s teams across all international formats, Apollo Tyres’ branding will gain massive global exposure during televised matches and tournaments.
Impact on Indian Cricket
- Revenue Boost for BCCI
The deal, valued at nearly ₹579 crore, ensures strong financial stability for Indian cricket. This revenue can be reinvested in infrastructure, player facilities, and grassroots development. - Market Sentiment
The deal reaffirms cricket’s dominance in India’s sponsorship market, with non-traditional sectors like tyre manufacturing now stepping into prime sports marketing spaces. - Brand Building for Apollo Tyres
Apollo Tyres will now be associated with one of the most recognized sporting brands worldwide—Team India. This partnership is likely to strengthen its consumer trust and international brand identity.
Challenges and Considerations
- Immediate Jersey Branding
Since Team India played the Asia Cup 2025 without a sponsor, fans are curious about when Apollo Tyres’ logo will officially appear on the jerseys. - Return on Investment (ROI)
Apollo Tyres will need to maximize engagement and marketing campaigns to ensure this high-value investment brings long-term brand benefits. - Competition in Sponsorship
Future tenders may attract even more brands, meaning Apollo Tyres will need to actively maintain visibility and consumer connect beyond just jersey branding.
FAQs
Q. Who is the new jersey sponsor of the Indian cricket team?
Ans: The new jersey sponsor of Team India is Apollo Tyres, which has signed a sponsorship deal with the BCCI effective from September 2025.
Q. Which company was the previous jersey sponsor of Team India?
Ans: Before Apollo Tyres, Dream11 was the official jersey sponsor. However, its contract was terminated early after the government banned betting and real-money gaming app promotions.
Q. How much will Apollo Tyres pay BCCI per match?
Ans: Apollo Tyres will pay around ₹4.5 crore per match, which is higher than Dream11’s previous rate of ₹4 crore per match.
Conclusion
Apollo Tyres becoming the new jersey sponsor of Team India is a landmark development. Not only does it provide BCCI with higher financial returns, but it also showcases how India’s cricket sponsorship ecosystem is evolving with changing regulations. For Apollo Tyres, this partnership offers unmatched global visibility and brand strength.
Also Read: